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Products & Services
Athena Marketing is a strategic marketing company. We work with businesses to define their marketing assets, develop them and then leverage those assets into a marketing vision and strategy that drives growth and revenue. We have 3 divisions within our organization to service companies of different sizes and at different stages.
STRATEGIC CONSULTING AND DESIGN SERVICES
For companies who need a full service marketing company, we have our consulting and design services division. We work with you to develop an overall marketing strategy and then implement that strategy into the marketplace. We meet with you to understand your goals and challenges and then develop a customized approach to address those needs. Some of our key services include:
- Strategic Marketing
- Branding
- Creative Design
- Web Design/Social Media
- Inbound Marketing
For many companies, developing an overall marketing strategy feels overwhelming and costly. Yet companies realize they need to be marketing their company if they want to grow. But they aren’t ready to make a long term commitment. We’ve taken some of our services and created smaller bite-size packages that address specific needs but in a cost effective, time efficient manner.
Some of these products include:
Marketing Audit – A quick Q&A session designed to get clear about the strength of your marketing programs.
Technology Audit – Is your company leveraging all the technology tools available today? Find out how your company rates with todays technology tools.
Customer Insight – Take a step back and find out what’s important to your customers. This can include current customer satisfaction surveys, prospect research, customer win back surveys, mystery shopping, competitive analysis and more. This is a vital component of any winning marketing strategy.
Image Package – This includes things like logo refreshing or redesign, tag line development, online interactive pdf, enewsletter template, eblast template and more. All of these things can be done quickly and cost effectively so you are projecting an image you are proud of and that resonates with your audience.
Professional Blogging Packages – Blogging is one of the most effective ways to generate new customers and position your brand as the expert brand. We make this easy for you and have developed s affordable professional blogging packages that make it easy and cost effective for you take advantage o f this important marketing tactic. Get blogging and get business!
Social Media Playbook – Create a social media strategy that links to the rest of your marketing strategy. Don’t get left behind in this important communication vehicle.
Mini Sites – Create landing pages tied to specific campaigns or action items.
We love working with start up companies but know that often times there is no marketing budget to support key marketing activities. We understand the importance of marketing, especially in respect to taking a start up to the next level. Over the years, we’ve invested in several companies that we feel have the potential to grow. We’ve never advertised this formally. The companies we’ve invested in have all been introductions through current relationships.
We are now launching a formal division. Rather than being a financial investor, we are a marketing investor. We take on a select group of companies in exchange for providing certain marketing services to grow your business. In exchange, we receive deferred compensation and equity in the company.
A lot of capital that is raised during the start up process is used to fund marketing services. Our division allows you to skip a step and work with a company that can help you create your toolbox to effectively marketing your company.
What we look for?
- A company with a highly differentiated product or service
- A large, growing market – preferably global
- A GREAT Team
- A Vision and a Plan – we don’t need some boring business plan but we do need to understand why your company exists, what your vision for the company is and how you plan to get there. We also need to see some projections. Nothing crazy but a good snapshot of your projected revenue and expenses.
