Wendy Lieber

Wendy Lieber is the president of Athena Marketing, one of South Florida’s leading strategic marketing firms.  Established in 2001, Athena Marketing works with small to medium sized companies on a regional as well as global basis helping them develop their overall marketing strategy, implementing it, measuring results and refining as necessary.   Wendy helps clients figure out their “why” and then communicate that effectively to target audiences.  Clients include companies such as Condo.com, Decimal Engineering and Vertical Storage Solutions.  Wendy is also a partner and investor in technology firm BC Network Media, LLC.  BC Network Media deploys technology platforms that enable companies and brands to get found on the internet.  They have created proprietary domain acquisition and analytic tools and processes as well as website publishing strategies that result in the ability to put up hundreds of websites, called Magnet Sites, quickly and cost effectively for companies.  These magnet sites instantly attract target audiences for companies.  BC Network Media also publishes it’s own website channels and currently has over 1000 website properties for various categories that attract large niche audiences on a monthly basis.

Wendy started her career heading up marketing and product development for  several mid-market companies including Loren Industries and Tasco Worldwide.  Wendy has successfully launched hundreds of products into the marketplace in the Unites States, Canada, Europe and Latin America and worked with major retailers and distribution channels worldwide including WalMart, Target, Canadian Tire, Dicks and Dixons to name a few.  While working at Tasco Worldwide, which was owned by a private equity group, she became fascinated with that side of the business and began consulting with private equity groups on how to use marketing to increase the exit value multiple.  It was during that time, that she realized her true passion was entrepreneurship and creating and growing businesses.  Wendy frequently invests and serves as an advisor to early and middle stage ventures which have included companies such as Aquabilt, Vertical Storage Solutions and Shield Technology.

Wendy graduated from Florida State University with a Bachelors in Marketing and went on to get her MBA from Nova Southeastern University.  Wendy is the co-creator of BIG (Books Inspire Growth) Breakfast, a monthly learning event for business owners.  Each month, Wendy brings in a nationally known author to discuss relevant business topics to help business owners keep learning and growing. She is a frequent contributor to several business publications and blogs including the Hollywood Gazette.  Wendy is a member of EO (Entrepreneurs Organization) and is a Board of Trustee for Women in Distress.  In addition to her passion for business and entrepreneurship, she is also an avid reader, loves to cook and practice CrossFit.  To reach Wendy, email her at wendy@athena-marketing.com, follow her on Twitter at @wendylieber or read her blog www.wendylieber.wordpress.com.